Leads 10
Appts set 8
Lead to Appt set 80%
Cancel % less than 32%
Sales 1
Leads to Sale % 20%
PKS 40
If you are not reaching your goals is it our goal is to help all of our Brand Ambassadors! We are committed to providing support and accommodations, to help you succeed.
Here are some of the resources and tools we will make available:
- Adjustments to your schedule.
- One-on-one training sessions with your manager.
- Opportunities to shadow other BAs for hands-on learning.
- Ride-alongs with designers to gain additional insights.
- Specialized training with the lead-setting team.
*If month after month progress isn’t being made even with our extended help and training, we will start the corrective action process.
Earning Bonuses.
Ran appointment $50 each
1-2 sales then $50 each
3 sales then jumps up to $100 each
4 sales then jumps up to $150 each
40 PKs $100
80+ PKs extra $100 per month
QTR Bonus $400
(To earn your quarter bonus your lead to appointment conversion must be a minimum of 80%, your appointment cancelation rate must be less than 32% within the quarter)
When quarter bonuses are to be paid.
(Quarter One | Jan – Feb – Mar) $400 quarter bonus to be paid on 1st check in April.
(Quarter Two | Apr – May – Jun) $400 quarter bonus to be paid on 1st check in July.
(Quarter Three | Jul – Aug – Sep) $400 quarter bonus to be paid on 1st check in October.
(Quarter Four | Oct – Nov – Dec) $400 quarter bonus to be paid on 1st check in January.
Ways to reach your goals.
Lead Generation. (Goal 10)
Talk to everyone — yes, everyone:
- Greet every customer who walks by. Don’t size someone up by their age, outfit, demeanor, or what’s in their cart — you’ll be surprised who’s ready to remodel!
- Walk the store every hour to find new faces and sharpen your ability to spark natural, aisle-fitting conversations.
- Come prepared with a few creative openers. Make it feel like a real conversation, not a pitch — something relevant to where you are in the store goes a long way.
- Use open-ended questions to keep things flowing. Instead of yes/no questions, try things like “What’s the biggest thing you’d love to change about your kitchen?” — and let them talk!
Lead to Appt Conversion %. (Goal 80%)
Create urgency & close the appointment:
- Let them know: “While I’m here today, I can offer you a $3,000 discount on your remodeling services!” — use it to motivate action right now.
- Offer to schedule their free in-home consultation on the spot. Don’t let them leave thinking they’ll “reach out later.”
- Ask for the appointment directly — don’t let the conversation drift. Get their name, contact info, and the best day and time that works for them.
Prep your calendar every shift:
- At the start of each shift, check the appointment calendar and write down:
- ✅ Soonest available appointment in the area
- ✅ Soonest available weekend slot
- Having these ready means you can offer real options instantly — no fumbling, no delays.
Cancelation Rate. (Goal less than 32%)
Scheduling tips — get it right from the start:
- Always aim for the soonest available appointment. The longer the wait, the more likely they are to change their mind.
- Default weekend slots when possible — that’s when all decision-makers are more likely to be home.
- If you pick up on any cues that another person is involved in the decision, ask for their name and do your best to get both of them at the appointment. One-leggers rarely close and have high cancellation rates.
- Remind every customer to confirm their appointment the day before.
Know when to ease up:
- If a customer gives you 1–2 reservations about scheduling, don’t push harder. They may just be trying to politely wrap up the conversation — and that’s okay. Read the room, keep it warm, and leave the door open.
Sales. (Goal 1)
Although sales is outside of your direct control there are plenty of things you can do to set up the designer for success.
Before anything else — qualify the lead!
- Clarify exactly what the customer is looking for. A “kitchen update” could mean many things — never assume it means a full demo and remodel. Have that conversation first!
- Confirm it’s a service we offer before moving forward.
- Make sure the customer hasn’t already purchased products elsewhere.
Then, sell the free in-home consultation — here’s why it’s a no-brainer:
- We come directly to their home — completely free, zero obligation.
- Our kitchen designer will be able to provide a ballpark figure for their project.
- If budget is a concern, our designers can walk them through flexible financing options to make it a comfortable monthly payment.
PKs. (Goal 40)
If you break this down, this is just 2 PKs a day. If you’re aiming for that second PK bonus then it’s 3 a day!
- Leverage managers — Ask them to send anyone who needs a quick 5-minute Monarch PK straight to your table!
- Engage associates as they walk by — They won’t come to you, so make the first move. Keep it fun, friendly, and relaxed — never pushy.
- Walk the floor during slow hours — Great for lead gen and scoring PKs at the same time. Two wins, one lap!
Monarch Brand Ambassadors 