PKS

A your role as a Brand Ambassador is to help PK (Product Knowledge) associates. Your goal is to PK 40 people a month, that equals 2 PK’s a day. You will receive $100 bonus every month for hitting your PK quota! If you hit 80+ PKS a month then you also earn an extra $100 bonus!

Your PK’s will have a small script you will follow, but the goal is to also craft the PK to sound natural, exciting, fun, interactive, and most importantly memorable!

You will also be provided with PK cards and promo giveaways like Monarch pens or candy. The PK card is a physical card that they can keep in their vest that goes over Monarch’s minimum service, some reminders of what we don’t do, and how our process works.

Why do we need to PK associates?

Each store has an average of 80–100 employees, and turnover is typically quite high. On top of that, stores can see more than 2,000 customers per day — or roughly 65,000 customers per month per location. That represents a huge number of potential Monarch customers!

The challenge is there are more than 30 services offered in-store, and it can be a lot to remember for an associate. If the associates doesn’t feel confident enough about Monarch knowledge to start a conversation with a customer, then we end up missing leads.

If we want to improve both lead quantity and lead quality in stores, it’s up to us to help associates learn the basics about Monarch — what services we offer, what we do not offer, and most importantly, how to submit a lead through their in-store service systems.

That’s why PKs are so important. They help stores reach their lead and sales goals across home services, and for us specifically, in bathroom remodeling.

Just imagine if every associate in every store had a few PKs each month about Monarch. Short, fun, memorable five-minute conversations could keep us top of mind. It all comes down to repetition: the more often they hear our message, the more likely it is to stick.

Things to remember before you PK.

If the store is busy with customers, focus on lead generation and save PKs for slower periods.
Do not pull associates into a PK if they are in the middle of a project or actively helping a customer.
Some associates may ignore or decline your request for a PK. Don’t take it personally — you may not know what they are dealing with at that moment.
When you arrive at the store, make sure management knows you are there to generate leads. Ask them to send associates to your table for a quick five-minute Monarch PK, where they will receive a pen or candy as an incentive.
Every department can benefit from learning about Monarch. Don’t assume that associates in areas like the Pro Desk or Garden Center do not need to know about home services.
Have fun with it! Know your script, but don’t sound robotic. Make it your own, find your rhythm, open with a joke if it fits, and keep the conversation light, engaging, and memorable.

How to initiate a pk.

Here’s the thing about PKs: most associates aren’t going to walk up and ask you for one. That means the ball is in your court. You’ve got to step out, read the room, and invite store staff into a quick conversation about Monarch. And how you ask makes ALL the difference.

A boring, scripted ask? Easy to brush off. But a clever, fun opener? That’s what gets someone to pause, smile, and give you five minutes of their time. So loosen up, have a little fun, and find your own flow. You should absolutely know your stuff — but knowing your script doesn’t mean sounding like a robot reading off a card. Switch it up. Crack a joke. Keep it light, keep it memorable, and let your personality do the heavy lifting.

The goal is simple: make associates want to stop and chat. The more fun you are to talk to, the more likely they’ll remember Monarch the next time a customer mentions their dated bathroom.

PK Initiation One-Liners.

Use these to grab an associate for a quick PK. Try a few, see what clicks for you, and don’t be afraid to put your own spin on them!

“What can you tell me about Monarch?”
“How many Monarch kitchen leads have you gotten so far?”
“Can you show me how to enter a Monarch lead in your system?”
“I’ll give you a Monarch pen/candy in exchange for a few minutes to teach you about Monarch.”
“When was your last Monarch PK?”
“Got five minutes? I’ve got a pen with your name on it.”
“I’m on a mission to make you a Monarch pro in just a few minutes. You in?”
“Trade you five minutes for a pen and a fun fact you didn’t know this morning.”
“Be honest — could you tell a customer where to start a kitchen remodel? Let me help with that.”

Using the PK Script.

We want the core information to stay consistent across all PKs so that, through repetition, the key facts really stick.

Associates may not always remember our exact process, the specific products we use, or even our average star rating.

But they should always remember the essentials: we are their full service kitchen remodeling partner, we offer free in-home consultations, we provide a minimum service of demoing out cabinets and countertops and replacing with new, we do not install pre-purchased products, and we offer financing options.

As you practice this script and become more comfortable with the flow of information, don’t be afraid to add your own flair. Whether that’s using a joke, asking interactive questions, sharing a personal story, or role-playing customer conversations, find small ways to make delivering the PK more enjoyable. When you’re having fun with it, the person listening is more likely to enjoy it too.

Now, this might not feel like a ton of information, and that’s on purpose! We’ve kept it short and sweet to cover just the absolute basics. We know they’re busy and can’t always spend a lot of time with us, so we’ve packed the essentials into a quick, easy-to-remember format.

Your managers schedule larger Specialty Spotlight PKs at the stores. These are dedicated training events where a bigger group comes together to dive into all the details. So think of this as your quick-start guide, with plenty more in depth training waiting for associates down the road!

Adding to your PK.

As you become more familiar with your stores and team members, you may start to notice the same people regularly. As your PK skills develop, you’ll be able to include more relevant detail in your PKs for those who would benefit from it.

Don’t be afraid to go into greater depth on some of these areas as your PK skills continue to grow.

What happens during the consultation
The products we use
The fact that we offer financing
Our in-house service department and what it means to be a Monarch customer for life
What sets us apart from other contracting companies
What you personally like about Monarch

How to track your PKs.

After each PK, ask the associate if you can take a photo to share with their management team. You’ll then upload that photo, along with your total PK count for the day, in your end-of-day report in the Teams chat.

If an associate does not want their photo taken, do not push it. Simply say, “No problem at all. Thanks for listening today.”

We operate on an honor system when it comes to tracking PKs. However, if we begin to notice that photos are not being uploaded consistently, we’ll need to take a closer look and may switch to a different tracking method.

Monarch Brand Ambassadors